Iceland has gained popularity in recent times as one of the most charming countries to travel. Indeed, the amazing cultural life and environmental heritage have converted the island into a mass tourism destination, allowing to turn the icelandic economy around after the 2008 economic and financial crisis.

However, the striking flow of tourists and the massive industrialisation of some wild regions of the island following the trade and industrial agreements with Russia, China and USA, have not completely compromised the genuine life of Icelandic people, which continues to be characterised by a peculiar mix of simplicity, tenacity and irony.